Kaya Skin Clinic, an international chain that specialises in advanced dermatological solutions for women and men. Committed to comprehensive aesthetic skin care, Kaya has grown to offer its unique experience across 23 clinics covering the UAE, Oman, and KSA. Kaya Skin Clinic is the only brand in its category to win Superbrand status for an unprecedented 11 years in UAE.
Double the monthly organic traffic through non-brand category and increase appointments through non-paid channels.
After understanding the target audience, our data and research team identified queries that were used at every stage of the consumer journey. The queries were categorised into the following stages:
We then Identified touchpoints as below that users would use for each of these stages:
In about 4 yearsMonthly organic traffic grew by 132%
"Working with PivotRoots has been an absolute pleasure. From the moment we engaged with them, they went above and beyond to understand our brand and our goals consistently.
Their website management and SEO activities have been instrumental in increasing our online visibility and driving more traffic to the website. Nevertheless, they have been a great help in the process of content planning by giving learning of each month and suggesting based on trends and previous performing content pieces.
What sets PivotRoots apart is their dedication to truly understanding our business needs. They take the time to get to know our brand and our audience and are always working to create strategies that resonate with our target market. PivotRoots contributed so much by being a partner that evolves and adapts to changes of digital that we witness day to day. Never failed to let us down instead they made us realize each dream we had to improve the website features and make new designs for new pages and initiative.
It is great how they are always so responsive and dedicated to the brand requirements and flexible in their approach to meet the target of each initiative.
They are a true partner in every sense of the word, and we look forward to continuing to work with them for many years to come."
Prashant Shekar Achari
Head of Marketing, Kaya Skin Clinic Middle East
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