Increasing market share and customer acquisition in the Middle East.

Challenges

Despite being a well known brand, market penetration was weak in terms of acquiring new customers for their high end card range products in the countries of Qatar, Bahrain, Oman, Kuwait and Jordan. Cost Per Acquisition for high end customers was expensive and they wanted to reduce that by at least by 20%.

What we did

Targeting Improvement: High end and product based targeting with a microfilter to avoid any spillage to other audience segments
Microtargeting for specific product line and custom approach.
As keywords for multiple products were same, campaigns were optimized and structured to avoid internal competition and cannibalization.
Heavy focus on top performing markets while other potential markets were enhanced by short burst branding activity.
Along with regular optimization, we ensured that Opti score was above 85% and ad quality was maintained to the maximum along with brand IS and top of the page rate above 95%.

Results

We delivered 1.5x higher Leads than targeted CPL improved by 1.45x

Cost Per Acquisition improved by 50%
with us overachieving our targets by 30% Brand search volume improved by24% in 6 months

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