Job Description & Work Exp.

The Marketing Automation Specialist will be responsible for developing and executing marketing automation strategies, managing lead generation, and analyzing web and marketing analytics. This role requires a highly motivated individual who can work independently and collaborate with cross-functional teams, including marketing, sales, and technology departments.

Responsibilities

• Responsible for optimization for paid media campaigns and work with media team to suggest changes to paid campaigns
• Ability to create weekly insights on paid campaigns for biddable media
• Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
• Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
• Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth

Skills and Qualifications

Soft Skills:

• Strong analytical and critical thinking with problem solving ability
• Responsive and leads by example
• Capable of prioritizing multiple project in order to meet goals without management oversight
• Project managing initiatives by working with other team members
• High adaptability to changing requirements customers dynamics work demands
• Positive and solution-oriented mindset

Technical Experience:

• Should have in depth understanding of marketing automation tools such as Clevertap, MoEngage and Braze
• In-depth understanding of Paid media tools like Google Ads and Facebook Ads
• Should be able to build insights on Google Analytics and GA4