Job Description & Work Exp.

As the Group Head of Paid Media, you will be pivotal in developing and executing comprehensive Digital Media strategies to drive brand awareness, customer acquisition, and revenue growth. This role requires a seasoned professional with a deep understanding of various paid media channels as well as the drive to work across paid owned and earned media to deliver successful campaigns while leading and nurturing a team of Digital professionals effectively.

Responsibilities

Paid Media Strategy & Planning – Develop data-driven paid media strategies aligned with business goals, set KPIs, drive AOPs, finalize monthly plans, lead pitches, and identify cross-sell opportunities.

Campaign Execution & Optimization – Establish streamlined processes, oversee multi-channel campaign delivery, monitor performance, and implement optimizations based on data and competitive insights.

Thought Leadership & Best Practices – Stay updated on industry trends, attend key platform best-practice sessions (Google/Meta), and participate in relevant industry forums.

Team Leadership & Development – Mentor and guide paid media specialists, foster a collaborative learning culture, and ensure process adherence across campaign workflows.

Cross-functional Collaboration & Reporting – Work with internal teams and external partners for integrated campaigns, and build reporting frameworks to share insights, automate where possible, and update leadership regularly.

Skills and Qualifications

Education – Bachelor’s degree in Marketing/Business or related field; Master’s preferred.

Experience – 10+ years managing paid media across PPC, display, social, programmatic, with strong exposure to both brand and performance marketing.

Analytical Ability – Strong data interpretation skills with the ability to derive insights and actionable recommendations.

Technical Proficiency – Hands-on experience with key platforms/tools like Google Ads, Facebook Ads Manager, DV360, ad-serving tools, and BAV tools.

Leadership & Communication – Proven team leadership experience along with excellent

Contract Type : Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

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