Job Description & Work Exp.

We are looking for a Lead Strategist – Social to drive high-impact social media strategies for leading brands across categories. This role requires a strong balance of brand thinking, cultural awareness, data-led planning, and team leadership. You will be responsible for shaping social f irst narratives, leading integrated campaigns, and scaling brand presence through content, creators, and communities.

Responsibilities

• Lead end-to-end social media strategy for multiple brands across platforms (Instagram, YouTube, X, etc.)
• Develop brand narratives, GTM strategies, and campaign frameworks rooted in consumer insights and culture
• Translate brand objectives into clear content, influencer, and community strategies
• Drive full-funnel social thinking from awareness to engagement, consideration, and conversion.
• Conceptualise and oversee social-first campaigns, product launches, and moment marketing.
• Collaborate with creative, content, design, and production teams to ensure strong execution.
• Ensure consistency in tone of voice, storytelling, and platform relevance.
• Lead influencer and creator strategy from identification to execution and scale
• Build and manage long-term creator ecosystems and UGC pipelines.
• Evaluate performance and optimise creator-led content for reach, engagement, and impact
• Use analytics and social insights to drive continuous optimisation and growth
• Track platform trends, cultural moments, and emerging formats
• Leverage AI tools, automation, and new-age marketing solutions to enhance strategy and efficiency
• Manage, mentor, and grow a team of strategists
• Lead client conversations, presentations, and strategic workshops
• Work closely with cross-functional teams—media, performance, creative, and accounts. 

Skills and Qualifications

• 10+ years of experience in social media strategy / digital strategy / brand strategy
• Strong background in agency or brand-side social teams
• Proven experience working on large brands, GTMs, and high-scale campaigns
• Deep understanding of content, culture, creators, and platforms
• Ability to think creatively and analytically
• Experience managing teams and leading client relationships
• Strong presentation and storytelling skills.

Contract Type : Permanent 

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

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