Job Description & Work Exp.

The Programmatic Manager is responsible for all aspects of Programmatic campaign implementation. This involves managing multiple accounts, maintaining best practice implementation for optimisation and campaign set up.

Responsibilities

• Managing all programmatic media buying campaigns for Advertisers (Display, Video & Mobile ads).
• Effectively communicate digital strategies and rational for tactical approaches for each campaign.
• Execute, manage, and optimize online media campaigns and programs for clients (e.g. auction/exchange-based performance media, audience-based buying, remarketing, etc.) while meeting or surpassing client performance expectations.
• Develop, grow, and maintain relationships with clients through exceptional client service.
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation for campaign launches.
• Run reports and provide campaign performance insights during and post campaign.
• Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities.
• Work with media partners/ad tech firms (DSPs) to ensure accurate platform implementation.
• Maintain relationships with publisher networks and sites to grow access to high quality inventory.
• Troubleshoot issues on all pre-production and live campaigns, overseeing campaign QA process by developing and maintaining quality control procedures for campaign implementations.
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance.
• Manage all self-service aspects of our tech stack, DSP partners, ad-verification services, and 3rd party data providers.
• Pay great attention to detail and focus on quality of results and assume accountability and ownership of campaign execution.
• Understand and effectively communicate the teams value proposition, technology, and processes as related to the growth of current and prospective accounts.
• Adopt established account management standards and program management best practices.

Skills and Qualifications

• Master’s degree or equivalent.
•  4+ years’ experience in programmatic media buying.
• Understanding of online ad formats and specs including video, mobile and native.
• Experience working with DSPs and ad servers.
• Understanding of RTB, private marketplace and programmatic direct.
• Understanding of website tracking tags (Conversion and retargeting).
• Strong organizational skills and detail oriented.
• Analytical thinking and quantitative skills.
• Strong computer skills.
• Provide exceptional customer service.
• Ability to thrive in a fast growing, entrepreneurial start-up environment.